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2019.08.01JAPAN RAIL CAFE brings you the Outdoors at the Urban Park this August!


Summer, snacks, and songs – JAPAN RAIL CAFE’s hottest extravaganza unfolds in the Urban Park! 


Event Synopsis 


Event Name: Natsu Camp Fest 

Period: 15-18 August 2019 (Thu-Sun), 11am to 9:30pm 

Venue: Guoco Tower, L1 Urban Park 


SINGAPORE – Summertime in Japan is the harbinger of “Natsu (Summer) Camps” and music festivals, where families, friends, and colleagues head to the great outdoors for cosy picnics, bustling festival activities, and tantalizing street food for a respite from their city lives. This August, JAPAN RAIL CAFE ─ a travel-themed cafe under railway operator East Japan Railway Company ─ will hold their second summer-themed event “Natsu Camp Fest” at Guoco Tower’s Urban Park, following the success of Tokyo Summer Park which had attracted over 10,000 participants in July 2018. 


Natsu Camp Fest is an open invitation for the local community to step out into the sun, take a breather, and enjoy summer as the Japanese people do. Visitors can look forward to various activities that are reminiscent of Summer Festivals such as sipping on Nihonshu (Japanese Liquor), enjoying Japanese street food, and appreciating the live performances presented by local and Japanese bands. Travellers who are visiting Japan soon may stop by the tourism booths run by the Japan Railways Group, HAKUBA VALLEY, Shikoku Transport and Tourism Bureau, and JTB to get up-to-date travel tips on exploring the best of Japan this summer. 


Programme Highlights 

1. Summer Spotlight: Niigata and Shikoku! 

• Niigata Nihonshu Seminar 15 Aug (Thu) 7pm to 7:45pm 

• Explore Shikoku! Seminar 15 Aug (Thu) 6pm to 6:30pm, 17 Aug (Sat) 1:30pm to 2pm 

• HAKUBA VALLEY Seminar 16 Aug (Fri) 5:30 to 6pm, 18 Aug (Sun) 1:30pm to 2pm 

• Joyful Train Seminar 18 Aug (Sun) 3:30pm to 4pm 


This August, the spotlight is cast on Niigata and Nagano Prefectures and the Shikoku region – the former prefectures being known for their plentiful rice harvest and pure snow which are key to producing Japan’s best Nihonshu (Japanese liquor), and the latter region for its citrus production and rich craft-making history. At the Niigata Nihonshu Seminar, visitors will have the chance to learn more about Niigata’s famed Nihonshu and witness a traditional Kagami Biraki (Sake Cask opening) ceremony. Hakuba Valley, one of the most popular ski resorts in Japan, will introduce their facilities and share skiing tips in Nagano Prefecture. Lastly, discover the wonders of the Shikoku region where the Kagawa, Tokushima, and Kochi Prefectures lay. Be enthralled by their speciality goods and traditional crafts such as Aizome (Indigo Dyeing) and Tosa-Washi (handmade Japanese paper). 


2. The Summer Stage by Various Artistes 

Natsu Camp Fest presents The Summer Stage, where local and Japanese musicians will serenade you with their captivating live performances as you unwind after a long day with beer, drinks and snacks in your hands. 


15 Aug (Thu) 

Believer Music 


12:00pm to 2:00pm 



7:45pm to 9:00pm 

16 Aug (Fri) 



12:30pm to 1:30pm 



6:30pm to 7:30pm 

Miki & Pierson 


7:30pm to 8:30pm 

17 Aug (Sat) 



3:00pm to 4:00pm 



4:30pm to 5:30pm 



5:30pm to 6:30pm 

18 Aug (Sun) 



2:30pm to 3:30pm 

Joy Heng 


4:30pm to 5:30pm 



5:30pm to 6:30pm 


*The performance schedule is accurate as of the date of release. Please refer to the official event page for the latest updates:


3. JCC Cinema Outdoor Screening by Japan Creative Centre (JCC) 

星を追う子ども | Children Who Chase Lost Voices (2011) 

Runtime: 116min 

17 Aug (Sat) 7:00pm 

An earlier work of Makoto Shinkai, renowned director of 2012 anime hit “Your Name”. An animated coming-of-age tale of romance, tragedy, and adventure that features a young heroine who does not yet realise her loss, and a boy from a foreign land searching for his place. Watch how they both find their own hearts while journeying into the hidden depths of the world. 

書道ガールズ | Shodo Girls (2010) 

Runtime: 120min 

18 Aug (Sun) 7:00pm 

A young high school girl leads her school's calligraphy club as they gear up to compete in the Shodō Performance Kōshien – a performance calligraphy competition in Ehime Prefecture – that pits teams against each other while performing to music. A delightful film that is suitable for all ages – tune in and witness the brilliance of friendship, tenacity and youth. 


4. Yoga by Trium Fitness 

● Summer Yoga 17 Aug (Sat) 12pm to 1pm 


● Sun’s Up Yoga 18 Aug (Sun) 12pm to 1pm 


Elevate your senses with Trium Fitness’s summer-themed yoga classes! Essential oils will be used in the classes to create an atmosphere of relaxation and invigoration. Pre-registration is required, and limited vacancies are available. 


5. Summer Family Fun 

• SAKE to GO Seminar 

15 Aug (Thu) 5:30pm to 6pm 

Discover the flavours and subtleties of Japanese sake through an engaging workshop with Sake Sommelier & Lecturer, Ms Ayumi Fujishiro from SAKE to GO. 


• New Gen Med Oil Experience 

15 Aug (Thu) 6:30pm to 7pm 

Embark on a journey with Singapore's own Three Star Brand to learn how their traditional medicated oils are infused with selected essential oils for various therapeutic and mood-lifting benefits. 


• Albirex Niigata Cheerleading 

17 Aug (Sat) 3:50pm to 4:10pm 

Be enthralled by an exciting cheerleading showcase by Albirex Niigata FC, a football club that plays in the Singapore Premier League. 


6. Grand Lucky Draw 

With any purchase of food and retail items or participation within the event, visitors will receive a stamp card to collect stamps for the Grand Lucky Draw. Upon collecting 3 stamps from different booths, visitors will stand a chance to win one of the three grand prizes: a JR Kyushu, JR West, or JR East pass (worth at least $200 each) – which allows the winner unlimited train travel on JR lines within that specific region in Japan! 



Participating Vendors (in Alphabetical Order) 

Food & Beverages: 

● Every 

● Hattendo Singapore 


● Kimukatsu Singapore 

● Kirin Beer Singapore 

● SAKE to GO 

● Tommy’s Sake Bar 


Retail & Promotions: 

● Hakuba Valley 

● JR East 

● JR West 

● JR Kyushu 

● JTB Singapore 

● JW360º 

● Shikoku Transport and Tourism Bureau 

● Sylph Handmade


The programme highlights and list of vendors are accurate as of the date of release but may be subject to change. 

Through various events promoting Japan and her culture, JAPAN RAIL CAFE aims to contribute to creating mutual, cultural inspirations between Singapore and Japan by establishing its role as a “platform for real Japan, platform for real communication”. 


Sponsors: Albirex Niigata FC, Hakuba Valley, JR East, JR Kyushu, JR West, JTB Singapore, JW360º, Kirin Beer Singapore, Shikoku Transport and Tourism Bureau, Sony, Three Star Brand, UCC BREWER’S. 

Partners: Guoco Tower, JCC (Japan Creative Centre)